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  HIGH COMSUMER RATING  
 
CONSUMER IMPRESSION OF CENTURY 21
 
 
According to a study conducted by a globally known research organization: Millward Brown, Century 21 is
 
 
First in Consumers’ Mind in Real Estate Organization
 
  
 
“Which brand is called to mind first by consumers when asked about real estate organization?”
 
  
 
CENTURY 21_  
    34%
 
Re/Max  
    17%
 
Coldwell Banker  
    9%
 
Prudential  
    3%
 
ERA  
    2%
 

 
  
 
“Which real estate organization enjoys unparalleled brand awareness? “
 
  
 
CENTURY 21_  
    55%
 
Re/Max  
    34%
 
Colwell Banker  
    21%
 
Prudential  
    8%
 
ERA  
    7%
 
 
  
 
Leader in future consideration:
 
  
 
“Which real estate organization would you consider using in the next two years?”
 
  
 
CENTURY 21_  
    18%
 
Re/Max  
    13%
 
Colwell Banker  
    8%
 
Prudential  
    4%
 
ERA  
    2%
 
 
  
 
     
  
 
Just being a Century 21 associate places you FIRST in the consumer mind. Your name coupled with Century 21 will make you stand out among all your competitors.
 
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